do not recognize when they are on a misinformation website
Stand for the truth and against disinformation
Our goal is to limit the spread of disinformation across the internet. We alert advertisers that their advertisements may appear in a negative context and thus jeopardise the reputation of the advertised brand itself. Therefore, we ask advertisers not to fund misinformation and manipulative websites whose content divides society.
*See the Nielsen/ADMOSPHERE research for Nadační fond nezávislé žurnalistiky (Independent Journalism Foundation).About us?
How does disinformation
spread with the intention of confusing the public
How disinformation spreads
Disinformation websites serve as bases for disinformation and manipulative articles.
Examples of disinformation narratives
Disinformation content regarding vaccines and vaccinations on Covid 19.
Methodology for identifying disinformation websites
With a specialized military intelligence system OSINT, Semantic Visions provides advanced semantic analysis of big data. This is used to link billions of online news articles in 12 world languages (from over 900,000 publicly available online news sources).
Semantic Visions then turns this cluster of information into a unique knowledge base built on higher-level meanings (thousands of so-called semantic categories) that supports the identification of online trends, narratives and threats.
The company monitors 90% of online news content from around the world, which is analyzed and updated every 30 minutes. That's more than 1 million online news articles and blogs a day.
The Foundation focuses on three characteristics that are considered essential in assessing the credibility of a website: transparency of the medium, fair handling of sources and professional work with the content itself. This methodology assesses how sources and text are handled rather than the level of misinformation. It is a part of the overall picture as the majority of disinformation is based on poor, unprofessional work by the editorial staff which allows such disinformation to spread.
The credibility of a given website is examined by a committee (writer / political scientist / publicist / artist / doctor / biologist / teacher / historian...) based on their belief in the social usefulness of the medium.
www.konspiratori.sk. We have created an intersection of the sites that overlap in each analysis using these 3 different mechanisms and are, in our opinion, the most toxic and recommended for blocking as part of an ad buy.
How not to advertise on a disinformation site
I want to support
We think there are several reasons for you to consider financially supporting our association. We work for the association for free and thanks to our professional backgrounds we are able to cover most of the work related to the communication of the association by ourselves. However, there are many things that we can't do ourselves or can't get for free and therefore we need money for:
- buying online & offline media space for our campaigns
- funding the technical background of the association - administration of the website, emails and newsletters
- legal assistance in consultations and litigation
- project assistance in larger campaigns